
Outcomes Beat Activity
Using strategic logic (and a bit of skepticism) to fix broken workflows. Founder of Valid Agenda. Writer at Keep Moving Forward. Host of AI Operators.

My primary focus is Valid Agenda, an advisory for operators who are tired of "tech sprawl." I don't believe in adding more subscriptions. I believe in better architecture.I work with a small number of clients to deliver:• ROI Business Cases: A $600 financial "wake-up call" that quantifies exactly what your manual processes are costing you (Cost of Inaction).
• Process Blueprints: A comprehensive, architectural roadmap to fix your "admin drag"—with or without me.No retainers. No "ongoing support" traps. Just the plan.
Youtube
A weekly "field report" with fellow operators Marno Brits and Matt Slager. We treat AI like a trade, not a magic trick. We test tools, break workflows, and share what actually works "in the trenches."

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