Practical AI strategy for business leaders

01 / Through-line

I turn AI noise into workflows that pay back.

I help business leaders find the work AI can actually improve, then turn that into decisions, workshops and working systems people use.

Host of AI Operators · Syllogism workshop facilitator · Builder of Chart Reporter.

Audience at an AI Operators live session

02 / Belief

AI is not the project. The workflow is.

Work
Friction
Payback

Most teams do not have an AI problem. They have a workflow problem. AI just makes the broken bits louder.

Another AI keynote that ignores workflow still wastes the room's attention - whether that room is your company offsite or a thousand-seat event.

Start with the work. Find the friction. Do the value math. Build the smallest reliable system that pays back.

03 / Operating model

On stage, on the show, in the build.

Teach

Keynotes, executive workshops and facilitated sessions - practical AI for leaders who need clear decisions in the room, not theatre.

Test

Live tools, agent workflows and operator conversations through AI Operators.

Build

Working systems, automations and products that prove the thinking outside a slide deck.

Product

Payback-first strategy, workshops and product surfaces that create measurable value.

Teach

Keynotes, executive workshops and facilitated sessions - practical AI for leaders who need clear decisions in the room, not theatre.

Test

Live tools, agent workflows and operator conversations through AI Operators.

Build

Working systems, automations and products that prove the thinking outside a slide deck.

Product

Payback-first strategy, workshops and product surfaces that create measurable value.

Scroll to step through

04 / Live room

Your room deserves better than another AI keynote.

The useful AI conversations happen when hype becomes decisions, workflows and next steps people can actually use.

Whether it is a live show, executive workshop, community event or operator briefing, the job is the same: make the abstract practical enough to act on.

I host AI Operators every week. I bring the same operator clarity to your stage.

05 / Current work

Live proof beats brochure proof.

Scroll through the working surfaces. Each one is a different room for the same operating promise: make AI useful enough to pay back.

Dave facilitating at a whiteboard during an executive workshop
Executive workshops & advisory

Syllogism

Practical AI workshops and executive advisory for Australian business leaders who need human answers, commercial clarity and next steps they can actually act on.

Explore Syllogism
Dave recording the AI Operators podcast live on stage
Live show & on-stage proof

AI Operators

A weekly live show and operator-education property covering practical AI, agent workflows, tooling discipline and what people are actually using in the wild.

Watch AI Operators
Chart Reporter product dashboard showing FX analytics
Shipped SaaS proof-of-work

Chart Reporter

A production trading analytics platform for automated journaling, telemetry and performance review. Proof that the strategy is backed by shipped software, not just frameworks and decks.

View Chart Reporter
Dave facilitating at a whiteboard during an executive workshop
Executive workshops & advisory

Syllogism

Practical AI workshops and executive advisory for Australian business leaders who need human answers, commercial clarity and next steps they can actually act on.

Explore Syllogism
Dave recording the AI Operators podcast live on stage
Live show & on-stage proof

AI Operators

A weekly live show and operator-education property covering practical AI, agent workflows, tooling discipline and what people are actually using in the wild.

Watch AI Operators
Chart Reporter product dashboard showing FX analytics
Shipped SaaS proof-of-work

Chart Reporter

A production trading analytics platform for automated journaling, telemetry and performance review. Proof that the strategy is backed by shipped software, not just frameworks and decks.

View Chart Reporter

06 / Writing

Keep Moving Forward.

Personal notes on AI, work, resilience, building systems and finding momentum when the path gets messy.

Less polish, more signal. The writing is where I work through the ideas behind the tools, workshops and products.

Read the blog

07 / About

About

Enterprise background. Operator bias. Builder instincts.

I spent more than a decade in enterprise SaaS, solution engineering, product strategy and sales enablement, including building and leading cross-functional technical teams supporting major enterprise deals.

That background shapes how I approach AI: not as a toy, not as theatre, and not as a procurement exercise. The useful question is always the same: where does this change the work enough to pay for itself?

Today I split my time between AI Operators, Syllogism, Chart Reporter and the operating system that keeps the machine coherent.

  • 15+ years across enterprise SaaS, solution engineering and sales enablement.
  • Built and led cross-functional technical teams.
  • Strong workshop, presentation and executive-briefing experience.
  • Published software and shipped production systems.
  • Sydney-based.
David Pengelley portrait

Experiments

Experiments, parked ideas and useful scars.

Sairgent

Archived

Sairgent was an early attempt at a business-in-a-box agentic operating system. The product was wound down after the market and tooling converged faster than expected, but the underlying philosophy still informs my work: workflow first, tools second, small systems that pay back.

View archive

Sites By Agents

Parked

Sites By Agents is a parked product concept for agent-assisted website delivery. Good idea, wrong bandwidth window. It is paused while I focus on AI Operators, Syllogism and Chart Reporter.

View parked project

08 / Let's talk

Need a speaker, a workshop, or a strategy call?

Let's make the next room worth their time.

Book a call