About
With over 15 years of experience spanning solution engineering, product strategy, and sales enablement, David has spent his career at the intersection of complex technology and business value.
Background
During his 11-year tenure at Salesforce, he led high-performing technical teams that supported over $20M in closed deals annually. His work wasn't just about the technology — it was about creating immersive experiences (IoT/AR) that allowed C-level stakeholders to visualise the future of their business.
As a U.S. Patent holder for chatbot integration interfaces, David understands the architectural nuances of AI. Today, he applies this technical depth to ensure that every AI initiative is grounded in operational reality and clear ROI.
In 2023, he founded Valid Agenda to pursue a different thesis: that AI should produce measurable payback, not meetings. He co-founded Syllogism with Richard Webbe to bring this thesis to enterprise clients, and built Sairgent — a governable agentic operating system — as the engine behind it.
He has also shipped Chart Reporter (an FX analytics SaaS) and Sites by Agents (an AI-powered website builder), both built end-to-end as a solo operator using the same multi-agent systems he architects for clients.
Experience
2023 – Present
Valid Agenda Pty Ltd / Syllogism
Implemented multi-agent automation systems using Claude API across 13+ specialised agents. Designed and shipped Chart Reporter (Next.js, Supabase, Vercel). Co-founded Syllogism for AI advisory. Delivered executive AI strategy workshops.
2018 – 2023
Salesforce
Established and led a cross-functional team of software engineers, designers, creative strategists, and media professionals. Directed innovative IoT/AR customer experiences. Led initiative to publish presales applications on Salesforce AppExchange, including patent submission and approval.
2011 – 2018
Salesforce
Designed and delivered customised technical demonstrations for enterprise clients. Resolved technical objections throughout sales cycles. Presented solution architecture to technical and executive audiences.
2010 – 2011
Telstra
Grew portfolio revenue from 98% to 110% of target within 9 months, ranking improvement from 32nd to 8th on state league ladder.
2007 – 2010
Mobile Mentor
Designed and delivered technical onboarding programs and sales training. Managed OEM relationships (HTC, Nokia, Samsung).
Highlights
Led cross-functional teams supporting $20M+ in closed revenue annually with 30% YoY growth.
Designer of the 'AI Blueprint' methodology, a strategic audit focused on identifying the Cost of Inaction and high-impact ROI opportunities.
Successfully secured a patent for a chatbot integration interface (US 10,885,911 B2, issued January 2021).
Architect of decentralised, private AI frameworks that ensure enterprise data remains secure, sovereign, and under internal control.
Executive MBA (Quantic, 2020) · Bachelor of Computer Science (Curtin University, 2001)
Capabilities
Technical
Business & Leadership
Beyond Work
When not architecting AI systems, David is focused on high-performance disciplines that require precision, logic, and strategic thinking.
