With over 15 years of experience spanning solution engineering, product strategy, and sales enablement, David has spent his career at the intersection of complex technology and business value.
I spent more than a decade in enterprise SaaS, solution engineering, product strategy and sales enablement, including building and leading cross-functional technical teams supporting major enterprise deals.
That background shapes how I approach AI: not as a toy, not as theatre, and not as a procurement exercise. The useful question is always the same: where does this change the work enough to pay for itself?
Since leaving Salesforce in 2023, I've built Valid Agenda as the home for my consulting, AI experimentation and product development. Along the way, I've shipped software, hosted practical AI conversations and helped others learn to build with these tools.
2023 – Present
Valid Agenda Pty Ltd
Founded Valid Agenda for consulting, AI leadership and product development. Built Chart Reporter, hosted practical AI conversations through AI Operators and created free website-building education through Sites by Agents. Earlier advisory collaborations include Syllogism.
2018 – 2023
Salesforce
Established and led a cross-functional team of software engineers, designers, creative strategists, and media professionals. Directed innovative IoT/AR customer experiences. Led initiative to publish presales applications on Salesforce AppExchange, including patent submission and approval.
2011 – 2018
Salesforce
Designed and delivered customised technical demonstrations for enterprise clients. Resolved technical objections throughout sales cycles. Presented solution architecture to technical and executive audiences.
2010 – 2011
Telstra
Grew portfolio revenue from 98% to 110% of target within 9 months, ranking improvement from 32nd to 8th on state league ladder.
2007 – 2010
Mobile Mentor
Designed and delivered technical onboarding programs and sales training. Managed OEM relationships (HTC, Nokia, Samsung).
Led a cross-functional team of engineers, designers, creative strategists and media professionals in Q Branch ANZ.
Designer of the 'AI Blueprint' methodology, a strategic audit focused on identifying the Cost of Inaction and high-impact ROI opportunities.
Successfully secured a patent for a chatbot integration interface (US 10,885,911 B2, issued January 2021).
Built Chart Reporter, connecting trading workflows with analytics and practical automation.
Executive MBA (Quantic, 2020) · Bachelor of Computer Science (Curtin University, 2001)