About
With over 15 years of experience spanning solution engineering, product strategy, and sales enablement, David has spent his career at the intersection of complex technology and business value.
Background
I spent more than a decade in enterprise SaaS, solution engineering, product strategy and sales enablement, including building and leading cross-functional technical teams supporting major enterprise deals.
That background shapes how I approach AI: not as a toy, not as theatre, and not as a procurement exercise. The useful question is always the same: where does this change the work enough to pay for itself?
Today I split my time between AI Operators, Syllogism, Chart Reporter and the operating system that keeps the machine coherent.
Experience
2023 – Present
Valid Agenda Pty Ltd / Syllogism
Implemented multi-agent automation systems using Claude API across 13+ specialised agents. Designed and shipped Chart Reporter (Next.js, Supabase, Vercel). Co-founded Syllogism for AI advisory. Delivered executive AI strategy workshops.
2018 – 2023
Salesforce
Established and led a cross-functional team of software engineers, designers, creative strategists, and media professionals. Directed innovative IoT/AR customer experiences. Led initiative to publish presales applications on Salesforce AppExchange, including patent submission and approval.
2011 – 2018
Salesforce
Designed and delivered customised technical demonstrations for enterprise clients. Resolved technical objections throughout sales cycles. Presented solution architecture to technical and executive audiences.
2010 – 2011
Telstra
Grew portfolio revenue from 98% to 110% of target within 9 months, ranking improvement from 32nd to 8th on state league ladder.
2007 – 2010
Mobile Mentor
Designed and delivered technical onboarding programs and sales training. Managed OEM relationships (HTC, Nokia, Samsung).
Highlights
Led cross-functional teams supporting $20M+ in closed revenue annually with 30% YoY growth.
Designer of the 'AI Blueprint' methodology, a strategic audit focused on identifying the Cost of Inaction and high-impact ROI opportunities.
Successfully secured a patent for a chatbot integration interface (US 10,885,911 B2, issued January 2021).
Architect of decentralised, private AI frameworks that ensure enterprise data remains secure, sovereign, and under internal control.
Executive MBA (Quantic, 2020) · Bachelor of Computer Science (Curtin University, 2001)
